I would firstly like to say that the staff in the boutique were fantastic! The two that I spoke to were immediately knowledgeable about the range and the background of the company (which, from my advertising background, was an area which I was interested in)
The collection has been around for 12 years. Pixi means fairy so Petra (the creator) teamed with Disney 18 months ago to create a brand design for the new range around the Peter Pan character 'Tinkerbell'.
Below are a few pictures of the shop and the PixiGlow range. The colours of the range are beautiful and right up my street! Lots of rose, pinks and nude colours, perfect for the spring season! The packaging in the goody bag (which, of course, I am obsessed with) is a warm yellow colour with a pink flowers and leave colouring. The colour of the actual product is a mint green colour, which is definitely one of the colours of the season following London Fashion Week last week.
They also had another make-up range 'POP' on display
The staff were very helpful. The one girl, who I do apologise for not asking her name, who was showing me the products and telling me about the company was fantastic. She even showed me colours that would suit my skin colour. I asked about the fact that a lot of the products had a shimmer or glitter tone and wondered whether it was suitable to those with sensitive skin. I was told that Petra's middle sister is a make up artist and that she worked with PixiGlow to ensure that the range was suitable for all skin types.
I tested a lot of the products so I have a funny looking left hand at the moment but I am soooooooooooooooooo impressed with the colours and quality of the products. The funny thing I like about some of the range was the brightness of the pinks that have been used. When applied to skin or lips, they are not as scary as they look :)
I am really interested in testing the two products below that caught my eye in the store.
I ask the staff who they felt their competitors in the market were and I was surprised to be told that they felt the Laura Mercier range. Personally, I feel the products, in terms of the look, are at opposite ends. It has intrigued to have a look at the Laura Mercier range at the weekend, as I have personally been impressed by the PixiGlow products.
Again, with my advertising mind on, I asked how they were promoting the product. I was told that advertising is not an area that the creator likes to use. She prefers the products to be advertised by word of mouth and promoted through positive reviews. A refreshing take especially in advertising.
My only concern with the range is the association with 'Tinkerbell'. I fear it makes the range targeted to more of a teenage group rather than adults. It is my only concern. I was pleased overall with the company.
The goody bag is fab and has two of the products that I was interested in buying -yayyyyyyyyyyyyyyyyy!
The website should be up and running from 5th March!
Their flagship store is the boutique in London. The staff told me that their products are also sold on ASOS.com. They also have a youtube channel - PixiBeauty.
There is a discount code on the back of the booklet for 20% off at pixibeauty.co.uk (code - PIXIPRETTY). Would be good to see if this still works.
Very much looking forward to using these products and thank you PixiGlow for letting me attend your launch!